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‘Barbie’ Rakes in $1 Billion in Global Box Office Ticket Sales

Greta Gerwig’s Barbie has surpassed $1 billion in estimated worldwide box office ticket sales three weeks after its July 21 opening,
ComScore
reported Sunday afternoon.

Based on Mattel’s popular and most profitable doll, Barbie the Warner Bros. Discovery. (ticker: WBD) film is the second 2023 movie to cross the $1 billion threshold, after Comcast -owned (CMCSA) Universal Pictures’ The Super Mario Bros. Movie, which has raked in $1.35 billion worldwide, according to BoxOfficeMojo.

Barbie, which Gerwig directed and co-wrote, is the most successful film solo directed by a woman since Wonder Woman, which earned $821.8 million total worldwide, the Associated Press reported. Three other films co-directed by women have also soared past $1 billion in global ticket sales: Frozen, at $1.3 billion, and Frozen 2, at $1.45 billion, both co-directed by Jennifer Lee, and Captain Marvel, co-directed by Anna Boden, with $1.1 billion.

Barbie has attracted an estimated $459.4 million in cumulative North American box office receipts, including an estimated $53 million this weekend, according to ComScore. It drew another $572.1 million in global ticket sales, including $74 million this past weekend.

Warner Bros.’ Meg 2: The Trench opened in the No. 2 domestically this weekend, with $30 million in North American ticket sales, including higher-priced 3D tickets. Universal Pictures’ Oppenheimer was third with $28.7 million, and Paramount Studios’ Teenage Mutant Ninja Turtles: Mutant Mayhem was No. 4 with $28 million, ComScore said.

Meg 2 devoured $112 million in international ticket sales this weekend; Barbie was second; and Oppenheimer, about the American theoretical physicist called the “father of the atomic bomb,” was third in worldwide box office, with $52.8 million, and $552.9 million cumulatively worldwide, according to ComScore.

Oppenheimer opened on the same day Barbie did, launching the “Barbenheimer” trend on social media and raking in a $302 million blockbuster opening weekend.

Since then, an estimated 55.5 million moviegoers have seen both films, including 39 million for the PG-13-rated Barbie, and 16.5 million for the R-rated Oppenheimer, according to data analytics firm EntTelligence.

Write to Janet H. Cho at [email protected]

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This article was written by Follow Manika is a macroeconomist with over 20 years of experience in industries including investment management, stock broking, investment...