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Opinion: Apple’s new Mac laptops aren’t good enough to keep buyers from switching to PCs

During its “Scary Fast” announcement event on Monday night, Apple AAPL took to the internet to announce a string of new MacBook Pro laptops and a new family of chips to power them. The event itself happened at 8 p.m. Eastern Time, during both the World Series and Monday Night Football — odd timing for a company that is targeting mass consumer audiences for its messages. 

At the heart of all the new MacBook Pro laptops is a series of M3 processors, for the first time announced and available in the same window. It’s been less…

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