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Newell Brands says raising prices by roughly 10% is ‘the right thing to do’

Shares of Newell Brands Inc. rose Friday after the parent of consumer brands including Sharpie, Paper Mate and Graco topped first-quarter revenue expectations and said that while the headwinds it faced last year are continuing, it expects a “much stronger” performance in the coming year.

The company NWL also provided a second-quarter profit outlook that was well below Wall Street’s current estimates, but the company’s full-year guidance was in line with forecasts as higher pricing, lower costs and increased selling efficiencies…

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